"Creativity" means creating any new and valuable work through discovery. "Innovation" means making something new and it is the result of creativity. "Creativity" in the Quran means "creating something". This research is looking for creative and innovative approaches in the Holy Quran. Based on the investigation of the background of the research and its main question, the types and approaches of creativity and innovation have been investigated from the perspective of the Qur'an. This research is considered basic in terms of its purpose, basic in conceptualization in terms of data type, descriptive-analytical in terms of method or strategy, and documentary in terms of tools. Documents and research in the text of the Quran show that there are types and approaches of creativity and innovation in the Quran. Findings and data analysis show that the Holy Quran as a religious and transcendental source has expressed creativity and innovation in a favorable way. Examining the obstacles and hierarchies of creativity and innovation that took place in the Quran, it was concluded that the Quran has presented approaches such as "faith and remembrance of God", "worship", "trust", "piety", "patience", "responsibility" and "planning based on rationality and consultation" as a comprehensive system and presented various social approaches to humans in every field.